News

E-Newsletters—2008-02-24

E-Newsletters are a great way to keep your company in front of your clients on a regular basis. Use them to extend special offers, debut new products or to keep them informed of important happenings in your company or area.

The key to successful email campaigns is all about content and using it properly to keep your customers willing to take the time to read it AND to want to continue to read it. Here are some tips on creating successful email campaigns:

  1. Provide helpful tips or pointers about a product or service you specialize in. You are the expert in your field and your information is valuable to your customers. Find topics that either directly or indirectly relate to your field and give clients a reason to anticipate their next email from you.
  2. Use special offers or discounts to bring customers into your location, if that's your goal. Statistics show that if people are drawn into a store for a deal, they are more likely to purchase more than what they came in for.
  3. Use events in your area you will be featured at, or that you find important, to contact your clients. Remember, any contact with your customers is another way of reminding them about you. They themselves may not need your services at the moment, but they may know someone who does.

Contact us to get started collecting your email list.

If you subscribe to Dispatch on Design we'll discount you 50% on the initial set up fee. For $50, we'll get your newsletter up, import your email list and add a "Subscribe" area on your website.

We'll help you get your message out to your clients or potential clients quickly and easily AND allow you to track your results simply by logging into your account. We'll manage your mailing list. We'll test your message for spam. We can even allow current and potential customers to subscribe to your e-newsletter from your own website.