What's New?

New HTML E-mail Marketing Payment Options!

E-mail marketing (HTML E-mail) is a great way to promote your business and is growing in popularity. We design your HTML E-mail campaigns to portray your brand—your business—so that you can stay in your customers' minds and get your message to them quickly, without the delay and added cost that traditional mail brings. We can also help you determine frequency of your messages, look for ways to build your E-mail list and write your messages clearly.

Two ways to pay

1. Pay for the service when you use it. No monthly fees. Great for businesses that plan on sending quarterly newsletters!

2. Pay a monthly fee and send unlimited campaigns each month. Great for businesses that contact clients frequently! Montly pricing structure based on number of recipients on your subscriber lists.

For more information, click here.

Good Customer Service is the Key to Good Business

"The customer is always right" is a good way to operate a business. Even when customers are wrong, being empathetic, keeping a friendly attitude and positive demeanor is a must in good customer service. Always remember that without customers, you don't have a business. Happy customers will tell 1 to 3 people of a good experience while unhappy customers will tell over 20 people of a bad experience. Here are some tips to improve or maintain impeccable customer service:

  • Watch yourself and your employees and how they interact with customers and train your employees to be customer oriented.
  • Require certain standards of appearance for your staff. While you may want to let employees "express their individuality," some fashion trends are nothing but offensive. Think about your customers perspective and what they find acceptable.
  • Answer the phone in less than 2 rings, if possible, and smile when you answer the phone. The person on the line will hear your smile in your voice.
  • Greet customers when they enter the store and let them know you're available if they need help.
  • If you have specific hours of business, be sure you and your employees keep a positive attitude until you close for the day. Nothing is more of a turn off than being told "We're closing in fifteen minutes..." when you enter a store. Instead, try something like, "Hi, how are you? We'll be closing soon, so is there anything I can help you find?"
  • If you have customers that come in regularly for a specific item, be sure to have that item always on hand. Regular customers are loyal to you for a reason. Don't make the mistake of turning them away by making them shop somewhere else.
  • If customers make requests for a specific item you don't carry, and you tell them you will check into it, then check into it and get back to that customer to let them know either way.
  • Deal with customer complaints quickly and thoroughly. You may not be able to resolve every issue, but by letting them know you are willing to try, you may keep that customer happy enough to come back.

Say "Thanks" to your clients!

A little nod of thanks to current customers or prospective clients can make a huge difference in the way others perceive you.

When prospecting for new business, Meryl Mixtacki, of Bask in Gifts, makes the suggestion of attaching a small treat--such as chocolate or mints--to your business card when you meet with people. The special treat will open doors for conversation and can be an ice breaker to a sometimes nerve-wracking situation. After you're gone, it will be a reminder of your conversation and will make your meeting stand out from others.

For current customers, Meryl recommends thanking loyal clients with treats and small gifts as well. "A gift basket, even a small one, is a great way to show clients you are appreciative of their business. Try to find unique items to be sure you'll stand out from other businesses, especially during the holidays. Or give a gift 'off season' to really stand out."

For more information, or to contact Meryl, visit www.baskingifts.com.

Heather Biederman Joins Calluna Graphics

Well, actually, Heather Martin recently married Cory Biederman. Nothing has changed but the name and the email address.

We'll be sending out new contact information soon to current clients with this happy news.

Summer Business Promotion Going on Now!

Special prices for design and printing services of postcards or rack cards now available. Also featuring discounts on our online business card. Click here for more information.

Perfect Marketing Packages

Calluna Graphic Design now offering marketing packages to help promote and redefine your business. Choose from numerous options for both print and web marketing pieces or choose from our a la carte menu to build your own package.

These packages were created with your business in mind to provide affordable, quality marketing pieces for your business promotional needs. Click here to find out more.

Note Cards with a Cause

Calluna Graphic Design launches "The Voice of a Child" card line to benefit CareNet.

"CareNet is a non-profit organization providing help, hope and healing to women, men and families facing unplanned pregnancies or sexual health concerns... Licensed as a medical clinic, CareNet provides all services free of charge. CareNet relies on the volunteer efforts, financial support and dedicated prayer of men and women just like you."

Calluna Graphic Design will donate $2.00 from every purchased boxed set to CareNet. Pricing available for both consumer and wholesale orders.

For more information about CareNet, visit www.carenetdane.org. To place an order, click here.